6 Things to Avoid when Choosing a Hypnotherapist.

  • Posted on: 17 February 2017
  • By: Dr Emma
Blog category: 
Chester Hypnotherapy Cheshire Hypnosisi North Wales

The ‘Red Lights’

Choosing the right Hypnotherapist for you is a very important decision; it’s a huge factor in your success.

If I was looking for a Hypnotherapist for myself or my family, I would personally avoid like the plaque any therapist with even one of the following features in their marketing approach.


Anyone publishing client testimonials directly on their website in a way that is independantly unverifiable is an immediate no-no to me.

The Advertising Standards Authority requires any testimonial to be checkable.

Seeking therapy is not the same as buying a new kitchen appliance, it is a relationship. Just because 'John' had good success with 'Hypnotherapist X', doesn't say anything at all about how 'Hypnotherapist X' and 'Susan' will get along and work together.

Clients testimonials are highly persuasive though, its human nature. Don't be sucked in by them in an unverifiable form There are many practitioner review forums available where reveiews can be independant;ly checked with client permission..


Anyone who is NOT registered for Hypnotherapy with the Accredited Voluntary Register (AVR) via the Complementary and Natural Healthcare Council (CNHC).

There is no statutory regulation of Hypnotherapy in the UK. This means that there is no law that can stop people calling them self a Hypnotherapist with no training. It is because of this problem, the Accredited Voluntary Register in the UK was set up by providing a UK voluntary register of complementary therapists. This Accredited Register system has been approved by the Professional Standards Authority for Health and Social Care; the government body that regulates all health care bodies in the UK including the General Medical and General Dental Councils.

Look for a Hypnotherapist who at the very least is CNHC registered and you can be sure that they have a reasonable level of accountability. This is the official advice of the Department of Health.


Avoid anyone who is hiding their identity behind a brand.  It may simply be a poor marketing choice on their part, but really it’s a worry.

Therapy is a relationship, even if it may be a very brief one, you need to know who it is you are considering entering a relationship with!

A professional therapist will want to be open and demonstrably accountable to you. You need a name to validate their UK credentials. You need to know they are who they say they are, and see that a Google search doesn’t bring up a history, professional or personal, that may be a worry for you, such as a past conviction.

If someone is hiding, run like the wind.


Anyone who is marketing a 1-2 session approach for anything other than stopping smoking on their website or in their conversation, walk away.

It is the case that hypnotherapy can bring very dramatic results for the client who is ready for change, but this won’t be the case for every client. Every person is unique, and no therapist can be this definitive about the number of sessions needed.


 Really, this is just nonsense.

No therapist, doctor, treatment, or pharmaceutical industry can guarantee results for one individual. Nothing suits everyone. That doesn’t mean that Hypnotherapy as an approach, or a particular Hypnotherapist doesn’t help many of their clients achieve good results.


Anyone using so called personal ‘success rates’ in their marketing.

When I see therapists marketing so called personal success rates it makes me sad. Either that therapist genuinely, but mistakenly believes that that figure means something useful, or worse they are aware it doesn’t and are fabricating or manipulating you with persuasion. Either way it’s a therapist to avoid.

To get real meaningful ‘rates’ for therapy treatments is difficult for academics! It requires legitimate research studies with high numbers of participants, sound statistical analysis, control groups. It requires method and results to be openly available for scrutiny by the scientific method and peer review.  Almost no therapist you will see marketing success rates, apart from the exceptionally rare academics, will have done this. All they will have done is totted up the number of reported successes in a year and get a percentage. This is not valid and it means nothing for your success.


So how would I recognise an ethical Hypnotherapist that I would consider trusting to work with me or my family?

There would be many factors, but as a MINIMUM  requirement ALL of these 6 features below would be present

1. They do NOT publish client’s testimonials directly on their website. (Professional testimonials are fine)

2. They ARE registered with the CNHC (at the very least)

3. Their personal identity IS clearly identifiable.

4. They are NOT promoting a magic quick fix in 1 or 2 sessions.

5. They are NOT guaranteeing results.

6 They are NOT publishing so called personal ‘success rates.


If you have any questions about how to source an ethical Hypnotherapist for you, feel free to contact me, I am happy to help. 


Dr Emma Rae Rhead Hypnotherapy Chester.
Hypnotherapy with a Qualified Medical Doctor.
CNHC Registered Hypnotherapist.
Fellow of the Royal Society of Medicine.